Demand generation will help you if:

• You want more customers
• Traditional lead generation techniques produce too few leads
• You don't have the time or resources to cultivate prospects

Traditional lead generation techniques are limited to producing a certain number of leads from phone calls that are then passed on to the sales force.

Demand generation, however, starts where traditional telemarketing (lead generation) leaves off, working towards the objective of building an enduring relationship with prospects to turn them into customers.

Telemarketing prospects that don't immediately become customers but have the potential to become so are segmented and the best tools for targeting them are identified:

• Direct mail
• Email
• Social groups
• Webinars
• Events

These tools are followed up by further telephone contact with the aim of identifying additional opportunities created by this process of nurturing.

On average, the entire process lasts between four and six months.

Questions? Contact us now for a chat: d.picciotto@freedata.it

If you want to know more about the concept of demand generation:
http://en.wikipedia.org/wiki/Demand_Generation